Product & Marketing Manager (m/f/d)

About AceBIT

AceBIT GmbH is an internationally active software company based in Darmstadt (founded in 1998). Our flagship product, Password Depot, runs on Windows, macOS, iOS, Android, and the web – complemented by Password Depot Enterprise Server for business customers. Our products enjoy an excellent reputation and are used worldwide by enterprises, SMEs, and private users.

Your Role at a Glance

We are a small team without silos. You will be responsible for marketing (including Google Ads) and take on classic product management responsibilities. You will move between strategy and hands-on execution – with a clear focus on results.

Your Responsibilities

Product management (end-to-end)

• Translate customer, market, and competitive analyses into actionable decisions.
• Define and prioritize the product strategy and roadmap, and align both with management.
• Gather requirements and create product requirements documents; prioritize the backlog; coordinate with development (Scrum/Kanban).
• Organize user research and feedback loops (interviews, surveys, support signals).
• Plan go-to-market activities and releases: beta programs, release notes, store listings, and changelogs.
• Quality acceptance of new features (Definition of Done).
• Define product metrics (e.g., activation, retention, NPS), monitor them in dashboards, and derive actions.
• Further develop pricing and packaging (editions, licenses, trial periods).
• Coordinate documentation and the help center (how-tos, knowledge base).

Marketing & Growth (operational responsibility)

• Refine the positioning and messaging for Password Depot – tailored to B2B and B2C target audiences.
• Performance marketing (especially Google Ads): plan, set up, and continuously optimize campaigns; own budgets and forecasts.
• SEO and website: coordinate the content plan, landing pages, and technical foundation with service providers/development; drive conversion optimization and A/B testing.
• Content marketing: blog, white papers, case studies, release communications, tutorials.
• Email/CRM: newsletters, lifecycle campaigns, lead nurturing, segmentation.
• Social & Community: posts, forums/communities, feedback moderation.
• PR and partnerships: coordinate trade press activities, reviews/tests; organize webinars/events.
• Reporting: define clear KPIs, report regularly, and derive actions.

Interfaces & ways of working

• Close collaboration with Development, Support and Management – short lines of communication, fast iterations.
• Hands-on mindset: You work in the tool yourself, write copy, build campaigns and test features.

Plain speaking – what you’re signing up for

• Broad range of responsibilities: from strategy to execution – not a pure coordination role.
• A mix of day-to-day business (campaigns) and product work (roadmap, requirements).
• Pragmatic prioritization: focus on the measures that deliver the greatest value now; agencies only as a supplement.

Was AceBIT Ihnen bietet

• A high degree of creative freedom and ownership with direct impact.
• Short decision-making paths and a friendly, appreciative team culture in a small team.
• Modern workstations with height-adjustable desks, ergonomic chairs and state-of-the-art hardware, plus a quiet room, billiards room and kitchen with dining area.
• Central location in downtown Darmstadt – directly by Herrngarten – with excellent transport links.
• Flexible working hours (core hours 10:00 a.m.–4:00 p.m.).
• 30 days of vacation.
• Above-average salary – depending on experience and level of responsibility.